Billboard Magazine: From Elvis Sideman to Music Row Icon: Producer Tony Brown ‘Pumped’ for ACM Honor

"Getting this award just sort of gives me, I don't know, credibility in my mind that I'm not an old-timer," says Brown.

This time of year, Tony Brown is frequently reminded of his work with Elvis Presley.

On Aug. 16, 1977, he was at the Nashville Airport with several other Presley band members waiting for a plane that would take them to Portland, Maine, for a show. Instead, Colonel Tom Parker sent word that the tour was off and they should go home. In his car, Brown heard on the radio that Presley had died. If the DJ had teed up Presley’s then-current “Way Down,” Brown would have heard himself playing piano even as his world tipped over.

“My first thought was, ‘Now what am I going to do, man?’ ” Brown recalls. “ ‘I already spent the money I was going to make on that tour.’ ”

Brown’s doubts about his future were understandable, though with hindsight, they were temporary. He got a job in the RCA A&R department, and in a few short years, Brown led the MCA A&R department, where he became one of country’s leading creative figures, pushing the genre’s edge through his 1980s work with Steve Earle, Lyle Lovett and Nanci Griffith. He would also play a significant role in shaping ’90s country — still very much in vogue in 2024 — through his productions of Vince Gill, Wynonna, Reba McEntire and George Strait.

The Academy of Country Music will recognize Brown’s influence on the format’s direction on Aug. 21, as he receives the ACM Icon Award during the ACM Honors at Nashville’s Ryman Auditorium. During the event, to be hosted by Carly Pearce and Jordan Davis, trophies will also be bestowed upon the likes of Lainey Wilson, Chris Stapleton, Luke Bryan, Trisha Yearwood and Alan Jackson.

“Getting this award just sort of gives me, I don’t know, credibility in my mind that I’m not an old-timer,” Brown confesses.

He is, to be certain, in a different part of his career. Working at a label, particularly before laptop technologies and the internet became dominant, provided an opportunity to be at the hub of the creative activity, and it fed the extroverted part of his personality.

“Everybody would come to your office to play songs, and even the artists would come to your office to listen to songs together,” he says. “Now you need to call them up and say, ‘Do you want me to come to your place to listen to songs? Are you going to come to my place?’ And they go, ‘Just send them to me.’ It’s a whole different dynamic, and I’m not used to that. I’m a face-to-face kind of guy.”

The North Carolina-bred keyboard player grew up in a gospel environment — his evangelist father forbade him from listening to secular music. Studying with a piano teacher in Louisiana one summer as a teenager, he got introduced to country — particularly through Ray Charles’ Modern Sounds in Country and Western Music — and pursued that direction professionally. He played piano with Presley, The Oak Ridge Boys, Emmylou Harris and Rodney Crowell’s Cherry Bombs, and ultimately landed on Music Row, where his gospel background applied nicely. Gospel is a format defined by the words more than the sound, and Brown was keenly focused on lyrics as he signed singer-songwriters and picked material for his production clients. He frequently demanded song pluggers supply lyric sheets when they pitched material.

“I love the melodies,” he says, “but I really follow the lyric.”

Brown’s impressive rèsumè includes, just for starters, Crowell’s Diamonds & Dirt, Stapleton’s “What Are You Listening To?,” Wynonna’s “No One Else on Earth,” Yearwood’s “How Do I Live,” Gill’s “I Still Believe in You,” Strait’s “Blue Clear Sky,” David Lee Murphy’s“Dust on the Bottle,” Chely Wright’s“Single White Female,” Gary Allan’s“Smoke Rings in the Dark,” Steve Wariner’s“The Weekend,” Sara Evans’“A Little Bit Stronger” and Brooks & Dunn’s “Believe,” which infused Brown’s gospel history in both its sound and its lyric.

“I still cry, man,” Brown says of the recording. “It just makes me cry.”

But McEntire’s “Fancy,” he suggests, is probably the most famous of his productions. More than 30 years after its debut, its swampy tone — enhanced by Steve Gibson’sslide guitar — still feels current.

“Just before he walked out of the studio, he said, ‘Hey, let me put some slide Mac Gayden kind of thing on there,’ ” Brown notes. “It was kind of like an afterthought overdub. He put it on there, and it gives it that snaky kind of Deep South, snake-oil thing.”

Brown survived a horrific ordeal in April 2003, suffering a head injury when he slipped at a Santa Monica, Calif., restaurant. His mother died while he was hospitalized, and it left him with plenty to process as he began appearing in public again roughly two months later. He eventually discovered he was mired in depression.

“Depression is a strange thing — it’s hard to know you got it,” he says. “I didn’t realize it until I went to a therapist, and he figured it out. It’s nice to get out of it.”

Working in a freelance capacity, Brown admittedly doesn’t produce as many albums as he did at the height of his career, though he’s hardly finished. He oversaw a diverse-sounding 2023 album, Gaither Tribute: Award-Winning Artists Honor the Songs of Bill & Gloria Gaither, featuring Ronnie Dunn, Josh Turner, CeCe Winans and Jamey Johnson, among others. Brown also co-produced several of the tracks on Strait’s Cowboys and Dreamers, due Sept. 6, and he’s producing a portion of McEntire’s next project.

The ACM Icon Award is a welcome confirmation amid that renewed activity. The fear he had when the Presley gig came to a tragic halt isn’t much different from the uncertainties he still feels about his future as an independent contractor. When he was producing 13 albums a year, he took the work for granted. Now he has enough time between commitments to savor just how fortunate he has been — and to know he’s not ready to stop.

“I am totally pumped that this [award] popped up right now,” he says. “It’s a big deal.”

https://www.billboard.com/pro/tony-brown-acm-icon-honor-award/