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STONE SENATE

The Dead Horse Branding Team amplified Stone Senate's brand with a strong campaign to back their EP's 'Dusk' and 'Dawn'.

SERVICES:
-PUBLICITY
-PHOTOGRAPHY
-LOGO DESIGN

SOUTHERN ROCK TOURING SHOW///

Stone Senate is often compared to "a heavier version of Lynyrd Skynyrd, crossed with The Allman Brothers Band". While being mentioned in such heady company is flattering, it is important to note that Stone Senate is most definitely not a retro act. They are taking what came naturally from their collective influences a step further and making a name for themselves in the world of modern country rock. With over 500 shows throughout the US in recent years, their touring prowess has garnered them a solid fan base of country and rock-n-roll lovers.


The Dead Horse Team amplified their brand with a strong campaign to back their EP's 'Dusk' and 'Dawn'. The 'Dusk' EP was released first with 3 fan favorite songs and two new rocking songs with haunting harmonies and dynamic musical visuals. The second EP release, 'Dawn', was a amplifying six-song EP in the series to collaborate on a 13-song Album, ‘Between the Dark and the Light’. Both EP's cover art was designed by our creative director, Rick Caballo, reflecting the dark/light side of the series. When you place the two EP covers side by side, they create a full album image for 'Between the Dark and the Light'. This concept not only visually accents the sound of the band's message, but drives sales to continue growing through both releases. To accompany the new EP releases, creative director, Rick Caballo, captured the band for their first big press campaign thoroughly embedding the visual brand. Through this dynamically visually driven campaign, Stone Senate rocked the media with placements in Screamer Magazine, Bridge Music Magazine, American Songwriter, Music Crowns Magazine, The Country Note, and more. Dead Horse and Stone Senate's goals were to build them up enough in the USA to where an EU tour would be possible, and as a collective force on the Stone Senate team that became a reality.








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