COUNTRY POP- SOULFUL SOUND ///

When Kristen Merlin first joined Dead Horse Branding in March of 2021, she had come off quite a dormant brand presence after such high success, finishing as a TOP 5 finalist on NBC's The Voice in 2014. It was Dead Horse's job to revitalize this brand, bring old news to the forefront again and polish the brand up with new brand partnerships and a fresh music campaign that really overall propelled the brand.

And That......We Did......

We quickly positioned Kristen with the Human Rights Campaign securing a cross collaborative marketing experience. They became our single release partner and digital marketing endorsement. We followed that partnership with a very well crafted campaign for Kristen's highest streaming single to date SHAME. We directed and crafted a savvy single cover, music video, lyric video, logo and EPK video that embodied everything powerful and unique about Kristen Merlin. We dug deep into her creativity and pulled out her emotional reasoning for her artistry and it is there we were able to secure incredible media outlet coverage with edgy crafted pitches due to our solid branding and messaging efforts.

Gracing the media platforms of TODAY in Nashville, DASH Radio, Lighting 100, American Songwriter Magazine, The Patriot Ledger, Country Sway plus securing a music video premiere with POEPLE Magazine. Kristen's brand has propelled back to the heights of that in 2014 when she was on National TV weekly in just a short 90 days.

To say we are very proud of Kristen's campaign would be an understatement. We rocked it!!.